The Profitable Social Boss™

As a content marketer, the 4Cs Framework is my secret weapon.
It gives you a unified foundation so you can finally understand your audience's needs, get them excited about what you're doing, show them how to buy from you, and become your raving fan—or all of these at once!

You might think the content marketing funnel has already been explored to death, but I'm here to show you there's always another way.
Of course, we need compelling copy that makes people want to stick around and see what comes next, but in order for any of it to work your audience has got to be convinced that you are the solution to their needs or we've just wasted all this time.